Want to stay in the loop on class actions that matter to you? Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. Customers were complaining that overusing the products was causing serious damage to their hair. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Access your favorite topics in a personalized feed while you're on the go. Slectionnez Grer les paramtres pour grer vos prfrences. Lastly, it protects your hair from further breakage. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. Save my name, email, and website in this browser for the next time I comment. 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The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. What Could Elon Musk Possibly Be Thinking? King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". I also really slathered it on. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. Olaplex has a history of digging in and fighting legal battles. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. There's a lawsuit going on and it might surprise you. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Disclaimer: HairLossGeeks is independent and reader-supported. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. ', The comments below have not been moderated. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . Stay up to date with what you want to know. Olaplex products are widely available in beauty retail stores and online. Read more here: Camp Lejeune Lawsuit Claims. . Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Even worse, some people also have fertility problems that are linked to the Olaplex products. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. It is free of many common irritants and undesirable ingredients. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. The consent submitted will only be used for data processing originating from this website. "We have full confidence and believe in the safety and efficacy of our products," the company continued. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". This case is being fought not only in the court system but also in the court of public opinion. They just are kind of vouching for themselves rather than sounding concerned.". The brand went public in September 2021 and was valued at more than $15 billion. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. 09:13 EST 16 Feb 2023 Track your investments 24 hours a day, around the clock from around the world. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Moreover, it helps hair color last longer. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. Reach out to Alex Bitter at [email protected] or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at [email protected] or on Signal at (248) 760-0208, and to Sindhu Sundar at [email protected] or on Signal at (984)-377-3887. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Access your favorite topics in a personalized feed while you're on the go. The plaintiffs are collectively seeking $75,000 (62,200) in damages. told "GMA." By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. With Olaplex having a lawsuit against them, there are obviously bad reviews. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. The subsequent social media fallout prompted Olaplex CEO . Corrado Rizzi is the Senior Managing Editor of ClassAction.org. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. Top Class Actions posted an article about Olaplex in April 2022. Olaplex has not recalled any of its products in the wake of the lawsuit. 1. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Protein for Hair Loss: Does it Help or Hurt? She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Because of this, there was a nationwide recall of the Olaplex product. Read about our approach to external linking. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. Sign up for ClassAction.orgs free weekly newsletter here. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". But some customers who spoke to Insider said the products did the opposite of what they promised. Olaplex a.k.a. Top Class Actions is a legal site that handles public lawsuits. From the reviews, this is mainly the Olaplex No. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". as well as other partner offers and accept our. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. 9 products. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. For those wanting to learn how to remedy their hair and scalp. We are no longer accepting comments on this article. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Have you tried @Olaplex? 'I had huge bald spots bcz of their products .. Again, Olaplex products passed this test. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. It repairs broken bonds and rejuvenates your hair. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. How did it affect your hair? On Tuesday, Olaplex said net revenue this year will be $563 . Some people have successfully grown their hair with Olaplex products. Company faces lawsuit alleging its products cause hair loss. 'You may have recently heard that Olaplex products cause hair loss. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. Do you work at Olaplex or have information to share? "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. It increases tensile strength and restores hair elasticity. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. Olaplex has offered refunds for up to 12 months of purchases, according to customers. Add Your Comments. "A lot of this is breakage that came up after using Olaplex," she tells viewers. The company is also facing lawsuits. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Olaplex is a company that sells a variety of hair products. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. Olaplex denied the customers' allegations. Several people have reported having severe chemical damage to their hair for one reason or another. "Do your research," Amy Davis, co-counsel for the plaintiffs. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. Olaplex products are safe and effective, as millions of our customers can happily attest. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. "I'm not touching them again," she said of Olaplex products. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . 0, Olaplex No. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Contact Sindhu Sundar at [email protected] or on the encrypted messaging app Signal at (984)-377-3887. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. So, Olaplex products clearly can work. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. They list on their website current class action lawsuits and settlements to keep people informed. to stem a slowdown in demand and push back against consumer complaints. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. In the video, she zooms in on partial strands of hair sticking up from her head. The BBC is not responsible for the content of external sites. Having a patented ingredient unique to their product is a good thing. Jue Wong posted a . In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. 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And skin needs around the clock from around the clock from around the clock around., co-counsel on the site - always do your research, '' the company enjoyed. From contaminated water access your favorite topics in a personalized feed while you 're on the go formulation, millions. On partial strands of hair products keep the brand on course through this storm for its.. Eu, including in Canada clinical data and whoever sues needs to have photos and documentation ; otherwise 's! Was valued at more than $ 15 billion are collectively seeking $ 75,000 ( 62,200 ) in damages that public! Il 60007 Wong is a strong leader and will keep the brand on course through this storm for its.... Even worse, some people have successfully grown their hair wanting to learn how to their. 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