View mary barra.docx from BUSINESS 2102 at JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY. It comes down to one word: Happiness. She made customer safety and transparency a priority over costs. Shes keen on political discussions and shares an undying passion for gadgets. Mary Barra Mary Barra is the current Chief Executive Officer of the American automaker giant, General Motors (www.forbes.com, 2014). At this moment, General Motors's new CEO, Mary Barra, is building one helluva legacy as she faces a full-blown crisis. Mary Barra always makes a decision based on each team members input. Moreover, in board meetings, she suggests asking different opinions and later she takes the boards feedback into consideration. IV. Why Should You Shop for Home Insurance Even if You Arent Relocating? In 1999, she was named General Director, Internal Communications for GM North America. Mary Barra was about 10 when she first fell in love with a car. Adopt an optimistic explanatory style. Mary Barra is Chairman and Chief Executive Officer of General Motors Company. Opinions expressed by Forbes Contributors are their own. "So, if we as a company have the right technology that allows us to deliver fuel economy, yet still offer a range of size and products to meet people's needs and wants, that's how we win". Barra (and Iacocca before her) is proving her leadership mettle in a number of important ways: Taking responsibility Barra's not wasting time saying I'm not to blame for this horror, even though she could take that approach quite legitimately. People determine theres a better way to do things and, if theyre right, entire categories can be upended. She always remained focused on the present and panned as such to run the company on the right path. Now, she is Chairman and Chief Executive Officer of the General Motors Company, a position she . Above all else, Barra wants to know that everyone feels they can come to work at GM and be their best selves. Weve worked hard with the city of Detroit but we have more work to do. The way she treated her staff with dignity and respect was truly amazing. Like all leaders trying to do something transformational, Barra's burden is monumental, time is of the essence and her legacy is riding on her pulling off the seismic transformation of a 113 . GM Chair and CEO Mary Barra addresses investors Oct. 6, 2021 at the GM Tech Center in Warren, Michigan . Big blonde hair. General Motors CEO Mary Barra was walking the stage at the J.P. Morgan Automotive conference in New York on an early . 1 Is Mary Barra a transformational leader? Servant leadership is based on protecting and preserving the well-being of community members, then helping them to grow and thrive. Under Marys leadership, GM would focus on three factors customer, relationships and excellence. Watch the replay and share your comments on Delta.com/GainingAltitude. Read More. II. In 1999, she was named General Director, Internal Communications for GM North America. The General Motors CEO has one vision - to put everyone in an electric vehicle. Leadership Lesson #2: Make it about the company and the customer. General Motors History 1902 -GM was founded in 1902 by William Durant. Assume the goodness of others. There isnt a single industry that isnt impacted by technology. Mary Barra is the CEO of General Motors and the most powerful woman leader in the automotive industry. Customer satisfaction would be at the center of everything. Even before she was appointed CEO, Barra had a tendency to be remarkably candid and honest with GM staff. Idealized Influence or "II". Enter a Melbet promo code and get a generous bonus, An Insight into Coupons and a Secret Bonus, Organic Hacks to Tweak Audio Recording for Videos Production, Bring Back Life to Your Graphic Images- Used Best Graphic Design Software, New Google Update and Future of Interstitial Ads. She demonstrated transactional leader characteristics. Indeed, despite this rocky start Barra was able to keep her and GM's reputation intact, even to the point where a subsequent Fortune article deemed Barra "crisis manager of the year". by expressing genuine compassion for the victims, transparency with investigators and regulators and a commitment to create a new company culture.. In many circles, Mary Barra might be known as the first female chief executive of a major global automaker. Her leadership style is an inspiration for industry leaders in every sector. She loves reading books and articles on business, economics, corporate law, luxury products, artificial intelligence, and latest technology. She managed her leadership in a way that took her to one of the high-profile positions and built the kind of legacy that any leader would be proud of. In this way, she and her team developed a new set of plans and core values which eventually reflected the companys objectives and interests. Quality, quality, quality From manufacturing to services, one key to building a fearless brand is to consistently provide quality. When the coronavirus hit, GM was the first major American automaker to put idle assembly lines to work producing ventilators. She explained there are opportunities for the employees to improve in this method and it helps the leaders to make the right decisions based on the staffs understanding of current issues. Under Barra's leadership, GM envisions a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero . But there would be no time for celebration. This year, GM reported that the company will exclusively offer electric vehicles by 2035. Barra said in the statement, If there are any obstacles in his way, Jeff has the authority to clear them. She never wastes her time by not taking the blame rather she admits the blunders and owns them to make them right. Instead of stonewalling the issue (which appears to have been the approach of some of GM's so-called leaders), Barra is meeting it head on with large doses of honesty. Do I qualify? Transformational Leadership iStock/Thinkstock Learning Outcomes . However if someone see the perfect leader as a man, this story might come as a surprise. Leaders have additional responsibilities on top of those of a normal corporate citizen and must ensure they understand what behaviors match those responsibilities. The measurement of success for Mary Barra, GM's new CEO, relies on whether she can make it more competitive, profitable and live up to its potential. She . Demonstrate service and empathy for everyone you interact with. She was met with one of the firm's largest crisesthe discovery and I. 3. GM's vice president of global vehicle engineering, John Calabrese, says Mary is, "very methodical, very logical, very fair. Despite articles addressing transformational leadership qualities, one indispensable quality, core to being an impactful transformational leader, appears to have been overlooked. View Discussion question on Case General Motors.docx from HEALTHCARE 08 at Harvard University. What are some leadership lessons from Mary Barra? No longer would GM be focused on being the biggest rather, their goal had shifted to becoming the best. She's the first woman to run a global automaker. If youve mainly worked in one function, consider trying out another role to expand the breadth of your experience and expertise. This holds some sway; of all the current Fortune 500 companies, around 5% are headed by a female. Mary Barra's ascendance to the CEO job at General Motorsher first official day on the job was Jan. 15is unusual for many reasons. She came across as a caring and genuine human being. Carrie covers technology, trends, marketing, brands, productivity, and leadership. Her leadership style connects to a democratic leadership style where she makes sure everyone has an equal right to give their views. She became a Plant Manager and thenExecutive Director, Vehicle Manufacturing Engineering. Obviously, theres a great deal to learn from Mary Barra when it comes to building your own brand and that of your company. Mary Barra practices an inclusive and transformational leadership style The inclusive leadership style, also called participative leadership, is a leadership style where leaders intentionally seek and consider inputs from different groups or races of people, without biases, to make better decisions while putting their own perspectives into . In many circles, Mary Barra might be known as the first female chief executive of a major global automaker. It means working to improve the communities where we live and work by.. In the commencement speech she delivered at Stanford Graduate School of Business in 2016, she said, As leaders, we have an obligation to act responsibly and courageously for people and the planet, because our actions have long-term effects on the generations that come after us. Her communication style, which involves calling meetings impromptu to discuss issues and find solutions without delay, is another important leadership skill to learn from Mary Barra. Raised during the Great Depression, they taught their children to believe in the American Dream that they could become whatever they put their minds to. Cooper, J (2021). How to Market Your Business with Webinars. There are four (4) main characteristics of transformational leadership, and these can be summarized as: 1. "[My] job is to keep up with the technology advancement so that consumers are able to choose," she told Stanford Magazinein 2011. Mary Barra is a resilient and an exceptional leader, who does whatever it takes to help her company achieve success. The manager "sells" the decision 3. Several actions stand out, including her passion for supporting and building up young people, particularly young women in Detroit public schools. Here are seven inspiring lessons from her leadership that you can apply to your own business. Transformational leadership qualities promote a healthy environment for . Mary Barra has embodied herself as one of the successful global leaders in the 21st century and became one of the highest-ranking superiors in the automotive industry. II. I. Respectful: Leaders like Mary Barry draw out the best outcomes for the company and saved her company from potential pitfalls by showing respect to her fellow staff. It takes courage to be this honest and forthright. With this communication flair, Barra was able to initiate a communications strategy where communication moved both ways on the hierarchy ladder so that meltdowns could be tackled before they materialized. Mary Barra was also in general appreciated for the way she handled the crisis at . Barra believes that this is the most exciting time in the history of the automobile industry, citing the personal connection customers have with their cars and trucks along with the changes certain to result from new technology. GM cars and trucks, led by Chevrolet, are earning industry awards and consumer acceptance. The company weathered the storm because it had ample inventories to last three months from the beginning of the strike (it only lost about two weeks worth of output)and its market share only accounts for about one-fifth, which represents fewer implications for the overall economy. She made such daring decisions which other GM leader would never dream of. 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