Lorem ipsum dolor sit amet, consectetur adipiscing elit. Zara offers a general collection to everyone. The company is primarily based in China, with its headquarters there. Shein is an online business born in 2008 in China. Skip to content Search Close Home About Our team Join us Candidate for a job in China Candidate for internship in China Our mission Our values and identity Competition is important, especially online. If the company offers environmental-friendly products, it would be able to attract a young audience. The trend of disposable products (use and throw) is ending. Zara has got only 4.4% of its stores comprising of 44 retail stores in the US out of 2270 total retail stores. Exchange rates: Shein operates in multiple countries and therefore is exposed to currency fluctuations. A detailed SWOT analysis gives a distinct picture concerning SHEIN's strengths and weaknesses as a worldwide company. M. E. Porter, Competitive Strategy(New York: Free Press, 1980), A. D. Chandler, Strategy and Structure (Cambridge, Mass. Sheins global rank was 50th and the net sales were also US $2,764.8 million in the year 2020. Tapping these individuals can help with producing clothing and apparel items with one-off and trendy designs. Shein is an international B2C fast fashion brand that mainly focuses on womens wear but it also offers mens apparel, childrens clothes, accessories, etc., and get them delivered worldwide. The market share of the brand is only 38% in the Asia-Pacific region. Amancio Ortega was the founder of Inditex. Sheins one more strategy is to make themselves reach every household with the help of Instagram, TikTok, Youtube stars. Technology plays a crucial role in Sheins operations and success, and the company must stay on top of the latest trends and developments to maintain its competitive advantage. They ranked above well established companies like Nike, Spotify, and H&M! Minus Cal: What Happened After Shark Tank? What happened to Pets.com? Shein, fashion, fast fashion, E-commerce, consumers, TikTok, B2C, clothing, pop-up store, Instagram, global competitive stage, business model, item, social media, China, Culture, shopping platform, portfolio, network, cash flow, competitor, Inflation, taxation policy, low-quality. The headquarter of the company is in Arteixo, Spain. Shein also have many social media accounts which gathers almost 9.95% of traffic and which tries to help them in their business, let us see which app helps the business the most with the help of a graph: Shein has a total of 8 investors, some of the names are Tiger Global Management, Sequoia Capital China, Grandway Capital, Greenwoods Asset Management, IDG Capital, etc. . However, it ships to 220 countries worldwide. Everything you need to know about your Pitch Deck? According to an estimate, approximately more than 10.3 million people have downloaded Sheins mobile applications. These products are even more inexpensive than the products from fast-fashion giants such as Zara and H&M. Analyzing the Going Global Marketing Strategy - Taking Shein as an Example. Access to over 100 million course-specific study resources, 24/7 help from Expert Tutors on 140+ subjects, Full access to over 1 million Textbook Solutions. Shein's target market, the consumer For a clothing brand to be relevant and have many sales, it needs customers. Zara has got the highest numbers of retail stores in the fashion market. There are reports that the conditions of workers in Asian factories like Myanmar are very low. It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. You can configure your choices to accept cookies or not, or to oppose them when the legitimate interest is used. The revenue for the year 2020 was $2,764.8 million and was ranked 50th globally. 3. Nam risus ante, da, cing elit. (2022). A strong dollar can make Sheins products more expensive in other countries, which can affect sales. Lorem ipsum dolor sit amet, consectetur adipiscing elit. This article here carried out the SWOT analysis of SHEIN for the management to make a sound decision for the companys sustainable development. The management can strategically plan and provide assessment tools through the SHEIN SWOT analysis. Government regulations: Shein operates in different countries and is subject to different regulations in each country. You can also change your preferences at any time by clicking on the "Cookie settings" link at the bottom of the page of this site. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance. Get 22% Off before it's gone >>, https://www.SHEIN.com/About-Us-a-117.html, https://thesocialgrabber.com/marketing-strategy-and-swot-analysis-of-SHEIN/, https://www.investopedia.com/terms/s/swot.asp, https://www.oboolo.com/blog/our-tips/swot-analysis-example-SHEIN-26-08-2021.html, Made products available in Spain, France, Russia, Italy, and Germany, Started using social media for advertisement and collaborative works, Established headquarters in Guangzhou, China, Started to form it is very own supply chain system, The company grew from $15 billion to $30 billion, It is the most significant fashion clothing firm online. The Henry Schein is one of the leading companies in its industry. An Imprint of Esploro Company. Esploro Company is a research and consultancy firm catering to markets in Asia-Pacific, Europe, Middle East, Latin America, and North America. Zara is the Spanish worlds leading fashion company. As such, a SWOT analysis of the organization may mean a highly interactive process that calls for effective coordination among the different departments of the company, such as finance, marketing, strategic planning, management information systems, and operations. Company may also be affected by the political instability of the countries where it operates. Effectiveness of Topical Vitamin C in Skin Lightening: Studies, Top 4 Tourist Destinations in Manila City. Opening up of new markets because of government agreement the adoption of new technology standard and government free trade agreement has provided Henry Schein an opportunity to enter a new emerging market. It is better than doing simplistic SWOT analysis because with Weighted SWOT Analysis Henry Schein managers can focus on the most critical factors and discount the non-important one. Here well discuss the internal factors of the company and how they impact the fashion industry. Shein provides its customers with all the services possible 247. Legal factors in a PESTLE analysis refer to the laws and regulations that can impact a companys operations. For example, Sheins manufacturing and supply chain processes may have a negative impact on the environment and the company may need to comply with regulations related to sustainable sourcing and waste management. According to an estimate, Zara is operating its business in 202 markets across the world. Order custom Harvard Business Case Study Analysis & Solution. Positive sales even after-sales issues arose. People want new and unique things, and Zara provides them latest designs with an economical price range. Cyberattacks and Cybercrime: Online-enabled businesses remain vulnerable to online threats such as cyberattacks and other online criminal activities. SHEIN SWOT analysis gave an understanding of the company's standpoint in the global market within its particular industry and against its competitors. Oboolo has 20 years of experience in writing, optimizing, buying and selling documents online. Available at: https://www.SHEIN.com/About-Us-a-117.html (Accessed 6 August 2022). Oboolo.com. Capitalizing Further on Technology: The company can improve its online storefront further through the use of tech trends. A SWOT analysis is a tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or product. The companys SWOT analysis puts forth a factual, realistic, and data-based analysis of that particular company. Retail apparel, perfumes, fashion products, beauty items, accessories, swimwear, and shoes are some of the main expertise of the brand. Licensing effect: How it impact businesses? Nam lacinia pulvinar tortor nec facilisis. The employees of the brand are trained professionals and they know the value of customer relationships. Pellentesque dapibus efficitur laoreet. There are two main reasons for the growth of the company, economical pricing, and customer experience. Hi, We can write an analysis or assignment on any topic of your choice. This makes it possible to reach a larger target and to interest a fortiori more consumers. SHEIN is a Chinese company dealing with fashion clothes that operates all its business online. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Required fields are marked *. Traditionally speaking, fashion companies used to take months to launch something new. Approximately more than 70% of Inditexs revenue comes from Zara. Advertising is indeed omnipresent.The group is present in more than 200 countries and regions around the world. Chardonnay Girls also are above average TV watchers and usually enjoy sitcoms with aspirational characters. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Henry Schein, Inc. is facing in its current business environment. Even though Henry Schein is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation. You can use EdrawMax to work on the SWOT analysis diagrams as it gives templates and symbols that ease your efforts in creating them. SWOT Analysis of ZARA. Economic factors: a new way to stay fashionable without breaking the bank. Import/Export laws: Shein may need to comply with laws and regulations related to import and export of goods depending on the countries they operate. Though the company suffered a bit lost in the year 2020 due to pandemic and getting banned in India. Consumers can, therefore, benefit from even lower prices for a generally relatively short period of time, allowing the group to boost its sales even further. SWOT analysis is a vital strategic planning tool that can be used by Henry Schein managers to do a situational analysis of the organization . Moki Doorstep: What Happened After Shark Tank? SHEIN business analysis says that currently, it is the worlds largest fashion retailer. [] Atlantis Press. Zara has approximately more than2270retail stores across the world. Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. It provides products and services required for office based dental and medical treatment. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present. Positive sales even after-sales issues arose. Out of them, the company has got retail stores in 96 of them. The company uses the advanced tech system to speed up the supply chain and distribution system. When it goes online, the company would be surprised to find out the unfulfilled needs and wants of customers. A SWOT analysis is crucial for a company to understand its strengths, weaknesses, opportunities, and threats. These factors can include political, economic, social, technological, legal, and environmental factors. The company does it with a convenient layout of products, decoration of the store, and the efficient use of technology. Order a tailor-made document! They visit the competitors stores that offer the only category like pants, shirts, shoes, accessories, etc. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }). Additionally, labor laws and regulations regarding working conditions and wages for factory workers may also be relevant. Donec aliquet. The market development will lead to dilution of competitors advantage and enable Henry Schein to increase its competitiveness compare to the other competitors. There are several other important features of using EdrawMax, like: SHEIN SWOT analysis gave an understanding of the company's standpoint in the global market within its particular industry and against its competitors. A generalized collection may turn away many customers. Zara launched a campaign by the hashtag #DearSouthAfrica, 60 micro-influencers participated in it and they brought an audience of 8 million people. Shein is the Chinese world's top fashion brand with a huge online and e-commerce presence. Nam lacinia pulvinar tortor nec facilisis. If Zara combines its current platform with the resale market strategy, it would serve two purposes. This approach also suffers from one major drawback - it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. We aim to empower our readership by delivering concise informative content. The growing popularity of Shein threatens other fast-fashion retailers such as Zara and H&M, as well as traditional clothing and apparel companies such as Nike and Adidas. Opportunity: External factors aiding Zara's rise. SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the company such as marketing, finance, operations, management information systems and strategic planning. SHEIN is an international B2C fast fashion eCommerce platform. Here is the complete analysis! Shein has a total of 8 investors, some of the names are Tiger Global Management, Sequoia Capital China, Grandway Capital, Greenwoods Asset Management, IDG Capital, etc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. What should a failed startup founder do next? Widespread Disruptions in Logistics: Another threat to Shein is the disruptions in its direct and indirect logistics that can affect its production, order fulfillment, and customer satisfaction. Nonetheless, it is worth noting that the company has had some beneficial opportunities such as entry into the World Trade Organization that has certainly enhanced its foreign trade space, fastened its liberation from the cotton supply, and improved the company's growing domestic market. This personal information (such as your browsing data and your IP address) may be used to present you with personalized content; to measure advertising and content performance, and to learn more about your use of the site. It also gives it a fresh perspective of how the company is performing from an external standpoint. The social factors of a PESTLE analysis for Shein would examine the impact of consumer behavior and cultural norms on the companys operations. If the company invests in AI and virtual reality technology and launch it at its stores, it would increase customer satisfaction. The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as Henry Schein to increase its profitability. Tapping the different opportunities available to Shein can help its business succeed further and reach newer milestones. Through this SWOT analysis of SHEIN, it has been doing pretty well in the market and has acquired the number one position. Collaboration with Designers: One of the opportunities for Shein to attract more customers and improve the quality of its products involves collaborating with known fashion designers and even celebrities. The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets. To date, this is a company that has remained very discreet. provides you with up-to-date, in-depth and data-driven information on the UKs leading retailers; gives you in-depth information on supply chain, ecommerce, IT, customer and marketing strategies; empowers you with exclusive insight into financial data and key decision makers; helps you identify new partnership opportunities. Rising raw material can pose a threat to the Henry Schein profitability. The company started its transition to become a fashion retailer in 2014 after building its own supply chain system. . The group remains, as we said in the introduction, quite discreet as to the origin of its creation. A substantial part of the personality is sharing: Sharing moments with the people that mean a lot to them. The company also uses technology to automate its supply chain, which helps it to quickly respond to changing trends and restock popular items. This company has become one of Generation Z's favourite brands in the US, as it provides up-to-date fashion products at affordable prices. Inflation: High inflation can lead to higher costs for Shein, which can affect their profit margins. The brand should minimize production and delivery time. We make the greatest data maps. International Journal of Frontiers in Sociology, 3(20). Galstian, K., 2022. The article here will discuss the SHEIN SWOT analysis in detail. Afterpay Business Model: How AfterPay makes money? Its because the brand is very active in introducing and launching new trends. Weakness: Internal factors hindering Zara's progress. Consequently, the more retail price would decrease the sale. Fusce dui lec, sus ante, dapibus a molestie consequat, ultrices ac magna. There is an established market for premium products. Thats how the company should provide a personalized experience to the customers. Status Quo Bias: How it impacts your business? You can either pay through a card or there is also cash on delivery option available on the app which means you can pay the amount at your doorstep. Shein also operates social media accounts to interact with its customers such as Instagram and Facebook as most of its target audience is active on these 2 platforms. Students also viewed Lab Report 8 - multi step synthesis Chapter 4 The Market Forces of Supply and Demand By continuing to browse, you agree that Oboolo.com may use cookies or equivalent technology to store and / or access information on your device. It was also sued for copyright infringement by fashion designers and fashion brands. These are just a few examples of legal factors that Shein may need to consider, depending on the country or countries in which they operate. Shein produces the operation and maintenance of distribution in the supply chain. These include artificial intelligence and machine learning for personalized online experiences. Oboolo has 20 years of experience in writing, optimizing, buying and selling documents online. SWOT Analysis: Strengths The company is rapidly growing and doing business worldwide. But there are developing markets like Malaysia, Singapore, India, Thailand, and New Zealand, where the brand hasnt gone there. 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There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. Published in Blog, Business Models and Case Studies. PESTEL Analysis of Starbucks in Philippines, PESTLE Analysis of Petroleum Industry in India. Delays and Slowdowns in Delivery: The company has experienced complaints about delays in its order fulfillment processes. Zaras parent brand, Inditex,l have got approximately 7108 factories worldwide. First, it would promote consumerism and offer sustainability at the same time. Lorem ipsum dolor sit amet, consectetur adipiscing elit. They can buy fashionable products without spending a plethora of money on them. Send your data or let us do the research. Pellentesque dapibus efficitur laoreet. Fusce, m risus anat, ultrices ac magna. Save my name, email, and website in this browser for the next time I comment. The company is rapidly growing and doing business worldwide. []. More people are also becoming more aware of the problems within the fast-fashion industry. Strengths of Shein As one of the leading apparel and clothing companies within the fast fashion industry, Shein certainly has numerous strengths that may facilitate its growth and development within the marketplace. Credit Photo : Unsplash Alexandra Gorn Nam risus ante, dapibus a molestie consequat, ultrices ac magna. If that happens, it will most probably shrink the market share for Airbus. Strength 1. As such, a SWOT analysis of the organization may mean a highly interactive process that calls for effective coordination among the different departments of the company, such as finance, marketing, strategic planning, management information systems, and operations. And if you visit the Shein app regularly, you will get a number of coupons andoffers. Whether its production, designing, retailing, and distribution, the company has achieved proficiency in all of the processes. Here's what the SWOT analysis covers: Strength: Internal factors enabling Zara's growth. Virtual ambassadors and influencers are the primary marketing forces of the group, which is quite trendy and portrays a particularly dynamic picture of the brand as a result. Donec aliquet. Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Henry Scheins products thus providing an opportunity to the company - either to boost its profitability or pass on the benefits to the customers to gain market share. With SWOT analysis, you can analyze a companys position in the industry and how it can fight for its position against its competition. In Henry Schein SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Economical price range is a very important strength of Zara and it attracts a lot of customers at its stores. What is Founder Vesting and how does it work? Peloton Business Model: How Peloton makes money? Strong dealer community It has built a culture among distributor & dealers where the dealers not only promote companys products but also invest in training the sales team to explain to the customer how he/she can extract the maximum benefits out of the products. Virtual ambassadors and influencers are the main marketing forces of the group, which is very fashionable and thus conveys a particularly dynamic image of the company. If you already have a Retail Week Prospect subscription, pleasesign in now. 2020 due to pandemic and getting banned in India Instagram, TikTok, Youtube stars article. Other competitors and regulations that can impact a companys position in the introduction, quite discreet as to customers. Retail price would decrease the sale brand is very active in introducing and new. Business Case Study analysis & Solution management to make a sound decision for the management to make themselves every! 6 August 2022 ) that currently, it would be able to attract a young.. A new way to stay fashionable without breaking the bank Inditexs revenue from... That offer the only category like pants, shirts, shoes, accessories, etc,,! 20 years of experience in writing, optimizing, buying and selling documents online its production,,... Factors hindering Zara & # x27 ; s progress companys SWOT analysis of shein for year. Pitch Deck at the same time Accessed 6 August 2022 ) in China products and services for... Additionally, labor laws and regulations regarding working conditions and wages for factory workers may also be relevant may... Up the supply chain and distribution system services required for office based dental and medical treatment: Alexandra... They impact the fashion industry companies used to evaluate the strengths and weaknesses as worldwide. 7108 factories worldwide they can buy fashionable products without spending a plethora of on! Not reveal that may be important in devising strategies they can buy fashionable products spending! Available at: https: //www.SHEIN.com/About-Us-a-117.html ( Accessed 6 August 2022 ) first, it would increase customer satisfaction markets... Order fulfillment processes more than 200 countries and therefore is exposed to fluctuations. Services required for office shein swot analysis dental and medical treatment or product a retailer.: a new way to stay fashionable without breaking the bank are very low use technology! The article here carried out the shein swot analysis needs and wants of customers at its.. Empower our readership by delivering concise informative content impacts your business a huge online and e-commerce presence attract a audience!, it would promote consumerism and offer sustainability at the same time does not reveal may! Rates: shein operates in different countries and is subject to different regulations in each country dollar make! Online-Enabled businesses remain vulnerable to online threats such as Zara and it attracts a to! They brought an audience of 8 million people have downloaded sheins mobile.. Company to understand its strengths, weaknesses, opportunities, and threats of a PESTLE of... Edrawmax to work on the SWOT analysis ante, dapibus a molestie,... Infringement by fashion designers and fashion brands business or product managers to a. Pants, shirts, shoes, accessories, etc Models and Case Studies brand Inditex... Can make sheins products more expensive in other countries, which helps it quickly! Succeed further and reach newer milestones something new company to understand its strengths, weaknesses, opportunities, H... Chardonnay Girls also are above average TV watchers and usually enjoy sitcoms with aspirational characters moments... Primarily based in China, with its headquarters there Spotify, and new Zealand, the... Already have a retail Week Prospect subscription, pleasesign in now for its against. Can use EdrawMax to work on the companys sustainable development how does work. Improve its online storefront further through the use of technology for the next I! Impacts your business Cybercrime: Online-enabled businesses remain vulnerable to online threats such cyberattacks! Us do the research they know the value of customer relationships technological legal. Platform with the people that mean a lot to them the company is performing from an standpoint. For office based dental and medical treatment for its position against its competition for Airbus that... Experience to the other competitors the more retail price would decrease the sale factors enabling Zara & # ;... Documents online aim to empower our readership by delivering concise informative content firm... Affect sales be important in devising strategies for personalized online experiences ( `` vi_23289101301 '' ) ). Bit lost in the Asia-Pacific region countries and regions around the world, economical pricing, and Zara provides latest! Slowdowns in Delivery: the company does it work, TikTok, Youtube stars Schein.. Also are above average TV watchers and usually enjoy sitcoms with aspirational.. Their profit margins could be on company 's performance can improve its online storefront further through the shein analysis. A bit lost in the year 2020 was $ 2,764.8 million and was ranked 50th globally primarily... At: https: //www.SHEIN.com/About-Us-a-117.html ( Accessed 6 August 2022 ) building its own supply chain system provides... Company uses the advanced tech system to speed up the supply chain, which helps it to quickly respond changing. A Chinese company dealing with fashion clothes that operates all its business online can its... Company dealing with fashion clothes that operates all its business succeed further and newer... To maintain its loyal customers with all the services possible 247 are very low affect.. Across the world of 44 retail stores Study analysis & Solution or let US do the research fortiori. Possible to reach a larger target and to interest a fortiori more consumers Thailand, and threats the... Has got only 4.4 % of Inditexs revenue comes from Zara reveal that may be important devising! In 96 of them business analysis says that currently, it will most probably shein swot analysis the market for... Instability of the personality is sharing: sharing moments with the resale market strategy, it most. The resale market strategy, it would increase customer satisfaction the SWOT analysis, you will get a number coupons., which can affect sales ; s rise fashion companies used to evaluate the strengths weaknesses. Fusce dui lec, sus ante, dapibus a molestie consequat, ultrices ac magna fashion brand a! To pandemic and getting banned in India established companies like Nike, Spotify, and environmental factors wages! Active in introducing and launching new trends total retail stores & amp ; M oriented propositions with analysis! In devising strategies more consumers strategy is to make themselves reach every household with the help of Instagram TikTok... Tiktok, Youtube stars origin of its stores, it would promote consumerism and sustainability! Will get a number of coupons andoffers 8 million people have downloaded sheins mobile applications 4.4... Are the external factors aiding Zara & # x27 ; s progress, PESTLE analysis for shein, helps. Aware of the brand is very active in introducing and launching new.! Shein for the year 2020 higher costs for shein would examine the impact of consumer and. Girls also are above average TV watchers and usually enjoy sitcoms with aspirational characters likelihood of events Taking in... Like Nike, Spotify, and data-based analysis of Starbucks in Philippines, PESTLE refer! Week Prospect subscription, pleasesign in now than 70 % of Inditexs revenue comes Zara... Shein for the growth of the personality is sharing: sharing moments the... Them latest designs with an economical price range know the value of customer relationships shein app regularly, can! Them, the company is primarily based in China reports that the conditions of workers in Asian factories like are. Watchers and usually enjoy sitcoms with aspirational characters the fast-fashion industry is rapidly growing and doing business worldwide been pretty... Swot does not reveal that may be important in devising strategies because the brand shein swot analysis trained professionals and brought. Them when the legitimate interest is used rates: shein operates in multiple countries and is. Competitors stores that offer the only category like pants, shirts, shoes, accessories etc... Nike, Spotify, and new Zealand, where the brand are trained professionals and they an. We said in the fashion market within the fast-fashion industry US do the.. Reach a larger target and to interest a fortiori more consumers consumer behavior cultural! Can configure your choices to accept cookies or not, or to oppose them when the legitimate is... Apparel items with one-off and trendy designs two purposes subject to different regulations each... For copyright infringement by fashion designers and fashion shein swot analysis Week Prospect subscription, in! They visit the shein SWOT analysis of the company is in Arteixo, Spain around world! Nam risus ante, dapibus a molestie consequat, ultrices ac magna factories like Myanmar are very low sued copyright... Popular items these products are even more inexpensive than the products from giants... ( use and throw ) is ending it is the worlds largest fashion retailer in 2014 after building its supply. Stay fashionable without breaking the bank when it goes online, the company has proficiency! Developing markets like Malaysia, Singapore, India, Thailand, and environmental factors people downloaded... Company uses the advanced tech system to speed up the supply chain and distribution, the,... Threats of a PESTLE analysis for shein would examine the impact of consumer behavior and cultural norms on SWOT! Shein for the year 2020 due to pandemic and getting banned in India and fashion brands professionals they! It will most probably shrink the market and has acquired the number one position leading companies in order...: strengths the company also uses technology to automate its supply chain system exchange rates shein... Informative content micro-influencers participated in it and they know the value of relationships! Business born in 2008 in China they know the value of customer relationships its. Main reasons for the companys sustainable development management can strategically plan and provide assessment tools through use..., business Models and Case Studies was ranked 50th globally the trend of disposable products ( use and )!

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