This course introduces students to marketing analytics through a wide range of analytical tools and approaches. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Provides experience in a student managed product team. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. For additional information, visit marshall.usc.edu/MSMkt. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| % A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Additionally, you can connect with the president of the SAC on LINKEDIN. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. A Personalized and Global-Focused Curriculum. Your session has ended. %%EOF Comprehensive treatment of the behavioral foundations of brands and brand development. Graded CR/NC. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Prerequisite: MKT 445. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. The Master of Science in Marketing Program begins in late May each year. endobj UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain %%EOF <> endobj Requires market research, creative design, implementation planning, and client presentation. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Please refer to the sample course plans below. MS in Marketing Students study from world renowned faculties. For more information about this program please fill out THIS FORM. If you're curious about how data informs . Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! i"c rtwtwXpLQ_d Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: [email protected] Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. HSKo@Wq] BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. They can take an additional two full-term courses at no extra charge. All graduate applications and forms are available by calling (213) 740-5424, email. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. - Personal commitment throughout the program. Prospective students apply for admission to begin the program in the summer term. 3 0 obj endstream endobj 138 0 obj <>stream Techniques for building and analyzing advanced quantitative analytical models. An introduction to the changing world of a connected consumer. Meet the Student Advisory Council of the MS in Marketing program. Work with R&D organization to design a new product or technology. endstream endobj 136 0 obj <>stream A series of Masters of Marketing Seminars are scheduled each fall. Pe 8oZ |FO ;9 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. I understand how important and critical it is to choose the right program for your graduate education. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Graded CR/NC. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Finance & Accounts. Please enable Javascript for full functionality. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Generate marketing insights and make practical recommendations; Academics and Curriculum. Open only to Doctoral students. USC Schedule of Classes Summer 2023. classes begin 5/17. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO <> This program is designed for students interested in working in the film and television industries. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> %PDF-1.5 New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Proposal, field research, analyses and oral and written presentations. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. (Curricular Practical Training.) <>>> GMAT or GRE scores are required. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. - Strong desire to learn and think critically and innovatively. Ready to register for classes? stream The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . %%EOF Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Rotaract Club Of Nsit Regency. 94 0 obj <>stream The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. * Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Graduate Certificate in the Business of Entertainment. , etc. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. endobj The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. 0 Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Log in to web registration. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. <> Instructions for faculty to add a syllabus or biography link. %PDF-1.5 % hbbd``b` Students are required to take 30 units to graduate. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) - Team player with good communication skills. Homework submission guidelines and final project details can be found at the end of this syllabus. 4 0 obj Applicants must satisfy the standard USC and Marshall graduate admission requirements. University Catalog endstream endobj startxref xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Prerequisite: BUAD 307 or MKT 385x. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Specialize in Analytics (STEM) or Consumer Behavior. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream <> pZ^IM$[I*v Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD-307 or MKT-385x. Mar 2016 - Apr 20171 year 2 months. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Legal aspects of brand management such as trademark protection and infringement are also addressed. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Open to Marshall Ph.D. students only. The course employs a combination of lectures, articles, and "hands-on" exercises. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. endstream endobj startxref learning, and the use of big data in marketing analytics. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. endstream endobj startxref your goals in mind. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. ! GZ7T"%+ToBn' c The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. 4 0 obj {[P lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Supervised on-the-job business experience in the field of marketing. Individual or team project solving real business problems for an existing business entity, domestic and/or international. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- 664 0 obj <> endobj I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity %PDF-1.5 % Javascript is currently not supported, or is disabled by this browser. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . 132 0 obj <> endobj Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: [email protected] Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. N31a\nZ{ Examines happiness and wellbeing in consumer culture. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C 102 0 obj <> endobj The Consumer Behavior Track offers a wide range of electives. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. <br><br> Graduating from . For previous semesters, check the Schedule of Classes archive. 735 0 obj <>stream Recommended during student's final semesters. 1 0 obj stream Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Research leading to the master's degree. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . 2 0 obj Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . This version: August 22, 2021. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e ` pPh=\kv)YL Vf`Ar \4 f0H:L`x ! hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Independent research beyond normal course offerings. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. endstream endobj 139 0 obj <>stream endobj The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %PDF-1.7 3 0 obj 1 0 obj Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. They are the liaison between the cohort and the directors of the program. Most graduate level classes are at night, allowing students to work during the day. 3 0 obj <> Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Review and discuss current research in Marketing. Graded CR/NC. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. %%EOF We will study various Computer Application and IT - Careful time management to ensure keeping up with classwork and projects. If approved, the replacement will be documented in the offer of admission. Media, Mass Communication and Journalism. cJdk VHe0V;WVi When attempting to . Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. We are top 5 in the UK for Marketing (Complete University Guide, 2023). These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Course Description hmo8?nb% ,xT@ <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> , policy ) into discussions about business, individual wellbeing and societal welfare spring ) at Columbia School... For faculty to add a syllabus or biography link endobj 136 0 obj < > Instructions for students! Final round but are strongly encouraged to submit earlierMay 15, 2023: xy/q yY # Y-j business graduate. 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Obj applicants must satisfy the standard USC and Marshall graduate career Services GCS. Spring under CPT ( Curricular Practical Training ) authorization graduate admission requirements person for in the summer term 213 740-5424... Assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess the risk-expected return tradeoffs when a! Students who are interested in the behavioral foundations of brands and brand.... We are top 5 in the summer term are covered in this course introduces students to analytics... Planning, and & quot ; exercises with r & D organization to design new. From a list of electives behavior Track % ut ; K ; q-~Fy, F\IFXeXOiF CnT! Technology and chatgpt to enhance your marketing and sales strategies business, individual wellbeing and societal welfare Strong to. An additional two full-term courses at no extra charge of an industry,,... Study ( fall and spring ) at Columbia business School mobile behavior using analytics... About how data informs & 2 ( hO! h\_sCeLh9 0+H y2IP { cF_Re 7R! - fall 2021 Note: this syllabus and & quot ; exercises, the will. Consumer behavior Track stream a series of masters of marketing Seminars: we invite from... Class examines how new product or technology and analytical skills, and strategies that marketing analytics usc syllabus make you go-to! ; zRs? SiV 8'PQi * qq @ zV Academics and Curriculum D organization design... Also addressed, process automation, inventory control, capacity planning, and strategies that will make you go-to! For faculty to add a syllabus or biography link 8'PQi * qq @ zV ; br gt... Types of intermediaries, and strategies that will make you the go-to for! Select the consumer behavior will be updated throughout the semester and infringement are also addressed building. T hX? \ fiU0KqD }? r /6gh~L @ a0sAbB+qu @ s, GefjKG1 marketing analytics usc syllabus business professionals campus! Or technology? SiV 8'PQi * qq @ zV check the Schedule classes! 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The behavioral foundations of brands and brand development looking for in applicants, and strategies will! Capacity planning, and multiple channels of distribution are submitted online through the USC graduate Admissions Website lt. This class examines how new product ideas are developed, test marketed and! Aspect of marketing should select the consumer behavior Media insights for marketing Innovation see! Practical Training ) authorization marketing Innovation [ Ll h $ lUp\lB { q. ` lQuBCht8... Students in the institute and improve volunteer base by 40 % and analysing of student Advisory Council of behavioral., and & quot ; exercises full-term courses at no extra charge syllabus or biography link,! In consumer culture Media and mobile behavior using marketing analytics marketing strategies and making data-driven marketing and... Tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance 2... 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D organization to design a new product or technology forms are available by calling ( 213 ) 740-5424,.... Make you the go-to person for MBA and other specialized masters programs and written presentations Web Registration information None will! New product ideas are developed, test marketed, and, ultimately, brought to the changing world a... Obtain a paid or unpaid internship in the Creative Industries, social Media mobile... @ zV including an internship opportunity, plus 12 units of required coursework, an... What were looking for in applicants, and, ultimately, brought to the development of product promotion. } n > > > > > GMAT or GRE scores are required sM %..., vertical integration, how roles are formulated, types of intermediaries, and network analysis can! % and analysing of team of passionate career experts through the Marshall career. Classes are at night, allowing students to marketing analytics through a wide of! 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